Mente en línea
(Your mind online)
Visual Identity + Digital Design + Print Design + Illustration
“Your mind online” was a campaign by Tedic together with the Paraguayan Ministry of Health to promote better online mental health habits during the Covid-19 pandemic. It aimed to educate about topics such as technostress, and persuasive technologies and their effects on people.
For the visual development the color palette played a big role in transmitting that calm energy we were looking for. Simple layouts as well as the handmade illustrations gave it a more human feel.