Mente en línea
(Your mind online)
Visual Identity + Digital Design + Print Design + Illustration
“Your mind online” was a campaign by Tedic together with the Paraguayan Ministry of Health to promote better online mental health habits during the Covid-19 pandemic. It aimed to educateabout topics such as technostress, and persuasive technologies and their effects on people.
For the visual development the color palette played a big role in transmitting that calm energy we were looking for. Simple layouts as well as the handmade illustrations gave it a more human feel.
Client: Tedic
2020
![](https://freight.cargo.site/t/original/i/df4483a271e327c8927cdf1bada4dd47a4bf7b273abbf946670ab70d3e92cdfb/web-adri_ok-Mente-en-linea-03.png)
![](https://freight.cargo.site/t/original/i/f12656f1a0fd5b941a067e6d06dc4b406abf61dec4bb515e402bf68c18a04854/web-adri_ok-Mente-en-linea-04.png)
![](https://freight.cargo.site/t/original/i/27490e050db9f4384333b4dfbe1a0ad155f261b26eb86f847ae0e9be2c997f2e/web-adri_ok-Mente-en-linea-02.png)
![](https://freight.cargo.site/t/original/i/f463bf661d0b917be59d79af6f38bc9c88a0b06348144930c73362ca69172d8c/Do-normal.gif)
![](https://freight.cargo.site/t/original/i/50b2038dd32c7d3afd68b656241023d0617ce52754edfa93c99a634d5f314b4a/web-adri_ok-Mente-en-linea-WEB.png)
![](https://freight.cargo.site/t/original/i/8811cf7e4ccf20432d768d2540e9691ed9774830bb0fbecfd86b416a7ef1096a/mente-en-linea-KV-06.png)
![](https://freight.cargo.site/t/original/i/2ffd43c58218dd020d2339d3877abcd5eaa3f37cf0052056c0d6c5625a51862a/web-adri_ok-Mente-en-linea-07.png)
![](https://freight.cargo.site/t/original/i/841d2d1ddb3af79b063fe4170be74cea9380f4273f9f98baf9be8c69a8654da1/web-adri_ok-Mente-en-linea-01.png)
![](https://freight.cargo.site/t/original/i/9a12d58ca33f4d2a180a4ab56965118bcf2fa4fd00c028a35b02462f23510b3a/Totebag.png)
![](https://freight.cargo.site/t/original/i/4f544427cb100d9ad8d391756b32317cfa750319fc1bcafc0d279d5c789c56e3/web-adri_ok-Mente-en-linea-05.png)
![](https://freight.cargo.site/t/original/i/c33966d8b85792aa492814b30c6fdcc37661af0b9749f18b4e3c8f7b2e799b1b/web-adri_ok-Mente-en-linea-06.png)
![](https://freight.cargo.site/t/original/i/34f727f916d1a87ae5e6e6d99600cb9e516122f59285bd5a5f1e0bf6418deb08/Fanzines-mock-up.png)